textual analysis - two door cinema club - what you know

How has the band two door cinema club used the medium of music to promote their single 'what you know'?

Two door cinema club are an indie rock band from northeren ireland. They became a group in 2007 and released there debut album in 2010. They are sighned to two record labels called Kitsun'e Music and Glassnote Records. Being a new group theve made there selves well known and have played at big festivals such as Reading and Leeds. There music is becoming much more known with more and more people becoming fans and listening to the indie band. Im looking into there song called 'what you know' that came 64th in the charts. The song 'what you know' postioned two door cinema club through the medium of music video as a band who can make a wide range of good songs.

The relationship between the lyrics and the visuals, is that they are illistrated and amplified, and you can see this at the start of the video where the lead singer says 'realise its right before your eyes' and the visual of this is in the video as hes staring at a girl  in front of him, resembling to the lyrics.This helps create a better flow and understanding of what the song is about creating a visual of the lyric itself.

 There is also a relationship between the music and the visuals. At the start of the song, when the beat starts kicking in there are people moving to the beat of the song. Once the main drum starts to come in  a perosn in the video also starts hitting a row of drums in rythm to how it is in the song. This shows a connection between the two. Throughout the song, all three band memebers are playing guitars in the video which is showing how they are serious about there music and care more about the actual song than how the video is. Everyone in tyhe video is in sync with the song so it helps represent the ryhtm and the beat to 'what you know'. In parts of the song, the lead singer has close ups of him when he is singing which helps represent his role and also gives it good flow.

There are many shots of the band throughout the whole song. This is because they are trying to promote the song as well as the band. They also do this by making it more genuine, with who they are rather than conceentrating on the video. The clothes they wear are stereotypical of a indie rock band in the wsy its smart, but with skinny jeans to giver them that pop look on stage. They are all using guitars in the video as well, which helps show they are all good with instruments again promoting the band.

The video is very performanced based but has some narrative to it in the way the lyrics to relate to the video and helps show whats happening in the video. However i think its using this stlye to help promote them positively as it looks more at them thereselves. It brings them acroos as them being more interested in the music itself, instead of the video. Using this method helps create a good image on the band itself.

In conclusion i think that two door cinema club are represented positively and this is trying to acheive a good image of them. More and more people are starting to like them, due to the quality of their songs. The song 'what you know' has relationships between both lyrics and visuals as well as music and visuals, helping present the video in a positive way towards the song itself and the overall image of the band.