Final music video

Above is our final music video that we have finally got edited in the week we had left. Originally it was a whole different concept, but it wasnt fast enough at all, and the storyline wasnt really right for the pace and genre of the music. Once we had fully re-shooted the whole new video, we edited parts of it in sections as certain ideas popped in to our heads so we just made them parts and eventually got it all together. It firstly came together but wasnt fast enough, and then we had to make it alot quicker again. We had to do this more than once, in order to make it up to pace with the song. We used final cut pro in order to edit the whole vieo, using the cut tool as our main focus which allowed you to crop shots to the size you wanted. We also added fades to some shots which allowed us to change from one shot to another more fluently. As there is some parts that are really quick, we made the video very compact and almost instant cuts to give the effect that we wanted. This is shown in the video at 1:41. This part is personally my favourite part of the video, as its the strongest part of the music video, and works really well with the guitar in the background. We had the props in the whole video, to allow it to target the right audience, in our case predominantly males between 17-30. Our main sort of style that we used throughout the video was to ju8mo from shot to shot. This makes it look a lot quicker and for us, was perfect as the song itself is very up beat and quick. I feel that this video nis a lot better, with it being the much faster and the whole concept being performance based. The cuts are sharper,a nd flow alot better. We changed the costumes slightly which helps as we look more towards the genre, targeting the right audience further more. We also added in a logo of NME. this was done so that it hit the right target audience further more, and also made it look professional. To do this, we made it an PNG and dragged it onto final cut, and dragged it across the whole length of the film. this means it stays on there the whole time the songs as if its on TV.</body></p></p></p></p>