I decided to choose a slightly different type of advert here using one that is promoting a house/electro music. The album names is called 'rooty', which is clearly shown in the centre of the ad. Basement jaxx is written very brightly and used a mix range of colours, making it clearly stand out. All the key information is written in different types of font, making you look at each specific bit individually. You can clearly see the release date which is the 25 June. Another key point is that it relates from both the album cover and the advert. This means that it would be clearly recognisable. The actual theme of the advert is unusual, in the way that the picture doesn't relate to anything in particular. The colour scheme changes all over with it being white, red black and a mixed palette on the writing. The most important thing is that it draws your attention and is visually very attractive. The only way i think the image relates to the genre, is that house is really funky and fun, with a lot of beats, so the advert shows this with it being vibrant and fun.
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