Final music video

Above is our final music video that we have finally got edited in the week we had left. Originally it was a whole different concept, but it wasnt fast enough at all, and the storyline wasnt really right for the pace and genre of the music. Once we had fully re-shooted the whole new video, we edited parts of it in sections as certain ideas popped in to our heads so we just made them parts and eventually got it all together. It firstly came together but wasnt fast enough, and then we had to make it alot quicker again. We had to do this more than once, in order to make it up to pace with the song. We used final cut pro in order to edit the whole vieo, using the cut tool as our main focus which allowed you to crop shots to the size you wanted. We also added fades to some shots which allowed us to change from one shot to another more fluently. As there is some parts that are really quick, we made the video very compact and almost instant cuts to give the effect that we wanted. This is shown in the video at 1:41. This part is personally my favourite part of the video, as its the strongest part of the music video, and works really well with the guitar in the background. We had the props in the whole video, to allow it to target the right audience, in our case predominantly males between 17-30. Our main sort of style that we used throughout the video was to ju8mo from shot to shot. This makes it look a lot quicker and for us, was perfect as the song itself is very up beat and quick. I feel that this video nis a lot better, with it being the much faster and the whole concept being performance based. The cuts are sharper,a nd flow alot better. We changed the costumes slightly which helps as we look more towards the genre, targeting the right audience further more. We also added in a logo of NME. this was done so that it hit the right target audience further more, and also made it look professional. To do this, we made it an PNG and dragged it onto final cut, and dragged it across the whole length of the film. this means it stays on there the whole time the songs as if its on TV.</body></p></p></p></p>

magazine advert - analysis - basement jaxx

I decided to choose a slightly different type of advert here using one that is promoting a house/electro music. The album names is called 'rooty', which is clearly shown in the centre of the ad. Basement jaxx is written very brightly and used a mix range of colours, making it clearly stand out. All the key information is written in different types of font, making you look at each specific bit individually. You can clearly see the release date which is the 25 June. Another key point is that it relates from both the album cover and the advert. This means that it would be clearly recognisable. The actual theme of the advert is unusual, in the way that the picture doesn't relate to anything in particular. The colour scheme changes all over with it being white, red black and a mixed palette on the writing. The most important thing is that it draws your attention and is visually very attractive. The only way i think the image relates to the genre, is that house is really funky and fun, with a lot of beats, so the advert shows this with it being vibrant and fun.

magazine advertv - analysis - dizzee rascal

Dizzee rascals magazine advert is a very short but very effective. Its all really clear, with the background being bright pink. This Carry's on from his previous album tongue and cheek, which has a similar design. Dizzee rascal is situated in the bottom right, and is standing very strong and bold. This is connoting that he is exactly how he wants to be, and is his own style. The title is very clear, and is the biggest thing on the advert, as well as the album name. It works really as both texts are slightly different, and are in opposite colours, so stand out against each other. The date isn't entirely clear which doesn't help it at all as this is an advert that is meant to promote his album. It has a quote from a external source, which helps sell the album, as other sources are saying its good. The target audience is clear i think, as the colour is vibrant, and would reflect a young audience. Along with this, Dizzee rascal posture is one that young adults/teenagers would look similar to, so this would help get that across to the specific market. To add to this, he is wearing, baggy trousers, with a hoodie and trainers, which many young teenagers would relate to in that urban environment. It represents dizzee rascal very well, and gives the functions of n advert very well as well as adding good conventions, being similar what he would look like in his videos. Hopefully i can get these important points in my magazine advert.

magazine advert - analysis 1

Here i will be analysing one of three adverts to help me in making my own magazing advert at the end. Coldplay, who are a very known band have made a very effective advert here, with there being lots of information and having a solid image in the middle. It shows a clear represntation of their album, cover as it reflects a similar design to it. In relation to the functions, its very clear, showing who the band is, what their album is called and when its coming out. The image clearly shows the band members in coldplay, however it doesnt have a clear connection with the video or the settings so its not stereotypical in redflextion of the conventions. The advert is recognisable so people would be able to go out and buy it, kn owing exactly what it looks like. It doesnt give a easy view of who the target audience will be, apart from the fans that follow the band.

functions and conventions of an advert

Functions and conventions of music magazine adverts
While making our magazine advert we feel it is important to consider the functions and conventions of them and will do this by analysing them. First we discussed what they were. This will help us realise the key points when coming to our advert. It will make sure that we have the specific information thats needed with the conventions, and hopefully appeal to our target audience for our genre.
Functions are:

• To Promote the artist
• To sell the song
• To be eyecatching- visually striking

Conventions are:

• Song/Album title
• Visual links to videos- Intertextuality
• Reviews (Newspaper, Music press, Celebrities/DJ's- Trend Setters)
• Condensed information on content
• Release date
• Artist name
• Where is it available to purchase (HMV,Amazon)
• Record label logo

Inside covers

Inside cover 1

Inside cover 2

Above is the two inside covers for our Digipack. We made them nice and simple images, that just got across the same style as the front and back covers. We still wanted the lights that we had in the from and back to flow through, so we put one t=that we took, that was a tester to see if the idea would work. This made a really effective line of light that would look simple but interesting at the same time. The Inside cover 1 was used as it shows us in the same tunnel as the advert but captures the feet instead of the body. This is different as were all really close to the camera, so it makes an immediate impact. All 4 together i think make a really effective digipack.

front and back of digipack

Front of Digipack

Back of Digipack

Above is the front and back of our digipack for the ancillary task. We took over 200 photos in different locations, seeing weather or not they looked good and what worked well. After taking photos in one location under a tunnel, the group kept thinking of new ideas so more and more photos were taken. We bought along some props in case we wanted to use them in the photo. As you can see before this post, we had a 3-4 photos that we picked out to use for editing in the digipack. This photo was chosen to edit, as there was a lot of originality to it and looked really effective with the light being dragged across the page. This was done with the camera set to a mode where more light is let in to the lens, making the actually shot to take around 5 seconds before capturing the image. This means that the movement of the light gets captured during these seconds. The front cd cover had the most light in it, making it look really effective against the dark background, so we chose this as the final image. We wanted to keep the same stlye throughout so we kept the back the same, in the way the light goes across the image, but this time we just had the instruments and props there. This worked really well as it gives you both side to the band with themselves and the things they play their music with. We also thought that the triangle at the front left makes the photo a whole lot better. It makes it look foreshortened, and draws all the objects together. I personally think this makes the whole imageWhen editing the image of the front and back cd cover, we made it look a bit clearer through the sharpen toll on adobe photoshop. We also adjusted the light of the photo. This was done to make the background darker, however keeping the faded image of the tree on the right, so it creates a better image. We used strokes on the image that touches up areas that photoshop may think are blurred at all. We kept both the moons that you can see in each image as this adds a good little touch to the photo and draws your attention to this. The overall setting that was chosen was because the title of the album cover is called tourist history, so taking the photo in a town, means we are trying to relate it to the original album cover giving it a bit more edge to it.

Logos we used

Above is the logos that we used in any of the coursework. The glassnote records logo was used in the magazine advert. This was because they are the label that two door cinema club are signed with, so it made our advert look more professional. It also helped target the right audience as people can see that the band are signed with them, so will draw the indie fans towards the advert. The nme logos were used in both the magazine advert and the final music video. The 'NME' logo for the advert was used as they promote two door cinema club, and this is helping the conventions, meaning people will realise who they are. The 'NMEtv' logo was used in the video, as it represents that its being played on nme's tv music program. It makes the video look more professional, and helps represent the genre of the indie band. 

Magazine Advert

Here i have uploaded our magazine advert which me and my group all chose as we felt this would appeal the most as an avert image. The image itself is very good, as the framing is well spread out, with us in three different positions allowing there to be lots of different writing to be added in. We used adobe photoshop to help edit the photograph, by making it look slightly darker and adding in an additional light, so that it gets brighter the closer the lights get. we made sure the band name was the boldest, as this is the most important thing in the advert, which is shown at the top of the magazine. I think that this advert shows all the key details that is needed to be shown in the advert. We put both front and back of the cd covers to help promote us as a band. We added the promoters name which is NME, and put glassnote logo's on it as they are the record company of two door cinema club. The last thing we added was the website address, stating that the album can be down loaded on a certain date. The actual setting is really crucial as well. Again using the urban environment it helps show the genre of the band, and help target the right audience.

conventions of a digipack

After looking at cd covers and seeing what is on them, i decideed to see what is exspected to be on a digipack. These include codes and conventions of a digipak and what I would need to include to make a professional and realistic representation. I looked at the existing market for digipaks, seeing what would be included, such as photographs, band information etc. I also noted that the majority of digipaks are created for special or limited edition disks and DVD's of gigs/concerts.

Conventions That must be included in a Digipak :

• Visuals are key to the production - Includes images of the artist/band, shots from concerts, instruments, etc.
• Band/ artist name and album title, making the brand easily identified. Can be included along the spine and on main cover.
• List of songs included, or if for a DVD scene selection.
• Basic information about the artist/band - background information, type of music, etc.
• Reviews from newspapers - Good reviews are often printed on the back cover to encourage sales and marketing.

picking 3 we liked

After taking over 200 photos for are digipack, we needed to cut down to at least three final possible outcomes. We looked at these three photos and came to a conclusion that this would be the best one. These are ones that we wanted to use for the front cover of our digipack. We chose the first one as this gave the best impression of the indie genre. It also has the best framing, and the colours of the cars stretched across the page with the dark night really looks effective. As you can see the original photo you can see how e will edit it when we use it for the front cover.

digipack's we firstly looked at

 

Above is two cd front covers that I initially looked at as good starting point to use as a cd cover. The reasons behind these two were because the actually image firstly looked good. I also like how the people in the images are laid out. They both are very different with the kooks being really small in the corner and noah and the whjale covering the whole canvas. The bottom one has been taken with the back three members burred out while the front right person is clear. I think this resembles the lead singer of the band, something that could be useful when taking ours. The kooks cover is slightly different with the image being alot darker and having much more space. All the memebers are blurred out slightly, but it creates a very original, relaxed cd cover that is good to look at when making our digipack.

Locations for new video

Locations

Above is a presentation of the different locations we went to film. we decided as a group that these locations would be best to film at because we had originally used similar scenes for our cd cover, and it also related best for our storyboards. We used the areas around windsor leisure centre which are urban and relate well to the target audience, which is for predominantly males between the ages of 17-30. The reasons we chose the urban environment was to make the band look original and allow it to look as if they are a small band that love their music. This is shown through the 4 different locations that are the riverside, tunnel, motorway and side street. 

props, costume and casting

Props,Costume,Characters

Above is a presentation about the props, costume and casting. We needed to wear the right costume as we need to hit the right target audience in order for it to look realistic. The props were used to hit the indie genre, and this was shown with the electric guitars and the amps. We decided as a group that we should be involved in the music video, as the band is made of three members and all play the guitar so we thought that us doing this would draw the right audience. We also wanted to make the settings/locations to be urban and original, helping create the stereotypical indie style.

Risk Assesment

Risk assessment


Above is the risk assesment that me and my group wrote out in order to see what sort of risks could occur when filming in each shot. Althought there wasnt actually any accidents, this allowed us to see what could happen and how to prevent it.

Target Audience

Two Door Cinema Club targets an audience of Alternative, Indie, Electropop music enthusiasts. As the music does have a dance, electro feel to it, this means that it would also be appealing to people who are into mainstream and dance. This makes the single quite dynamic and appealing to a range of listeners. After researching into the Target audience, me and my group thought looking at the sources that promote the band would help us identify the main audience that they aim there music at. NME is one of two door cinema club's promoters. The magazines target audience is mainly aimed at males into indie/rock music between the ages of 17-30. Their statistics also say that the majority of the readers are 25 years of age with 27% of their readers being female. Using this information from external sources it gives you a very good idea of what people they are trying to target. Along with this information, we can approximate that the majority of Two Door Cinema Club's fans follow the same trend.  They have also stated that they are currently touring around the country performing in clubs and bars, showing us that they are targeting the teenage, young adult segment. Based on these facts me and my group are looking to base our video on predominantly males between the age of 17-30. If i was to choose the psychographics then i would pick explorer and reformers. I say this because explorers are people that want to try new things, that want to discover. They are early adopters to new products, in which case respond to brands with new sensations. Reformers refer to people that would be socially aware, and like explorers, do not attract to new brands just because there 'new'. They are also creative, in which case would be interested in things that cause a spring in surprise. The way that myself and my group will help aim our video at the relevant audience will be to wear the appropriate and stereotypical clothing in our video. This would be things such as skinny jeans, cardigans, leather jackets and shirts. Alongside this we will film the video using typical things that are seen in in die/rock videos such as performance based videos, with the band playing. To help this look more authentic, we will use props such as electric guitars and amps. Using these things, our video will be aimed more and more at the appropriate audience, that as a group is aiming at predominantly males between the ages of 17-30.